Outcomes: Define your current customer type Explore alternatives for that customer type Benchmark from competitors Apply your findings 1 – Look at your current customer base As a business owner, you may want to believe that your service will appeal to absolutely everyone but more often than not this isn’t the case. Your current customer...

Our customers asked and we listened. When speaking with our customers, we kept hearing that you wanted tiered pricing. For those not in the know, tiered pricing allows you to offer dynamic pricing options for you customers based on the numerical selection of participants. e.g if one customer books then the price will be X,...

As we approach the February mid-term and many economies around the world are coming out of strict covid restrictions, many people have now booked their first short break for the first time in what seems like a long time. With this incoming wave of domestic and foreign travellers, tour and activity providers are presented with...

1 – Website Quality Assessment New Site If you aren’t a technical person with a good knowledge of how to construct a website then this seem like an extremely daunting prospect. Not to worry, there are plenty of out of the box website templates which can be easily changed by ‘non-techies’, you just to know...

So, you’ve got your tours and activities up on display, an online reservation system in place and the online bookings are coming through. Should you stop here and be content with the current setup? Probably not. In constantly changing industries with shifting trends, businesses and companies need to alter and modify the way they market...