New: the TripAdmit Review Hub

Your reviews, on your website and in the AI's answers.

Manage every review in one place, show it on your website, and feed it to the AI travellers ask.

Review Hub: two guest reviews for a demo tour company, one with the owner's reply, and the 4.7 star rating shown on the website

95%

of reviews on tour operator websites were invisible to AI.

TripAdmit AI Visibility Audit of 50 tour operator websites, 2026. Average across all sites.

Hidden behind "read more"

AI crawlers never click, so they never see the reviews.

Stars as a picture

A machine can’t read an image as a rating.

On someone else's site

The full set lives on the widget provider’s domain, not yours.

Travellers are asking the AI which tour to book.

They used to search Google and click a few results. Now many ask ChatGPT or Google’s AI “what’s the best food tour in Rome?” and take the answer as given. That answer is one or two recommendations.

The AI can only recommend what it can read. Your reviews should be the first thing it finds.

Illustration: a traveller asks an AI assistant for the best food tour in Rome and it recommends a tour with 4.7 stars from 84 reviews

Manage. Display. Feed.

The Review Hub, Review Widgets and the AI Feeder come as one. Reviews your guests leave directly with TripAdmit flow through all three, from your back office to your website to the AI.

Replying publicly to a guest review in the Review Hub

Review Hub

Your back office for every review. Approve, tag and publish reviews to the right tour page, or let your rules do it.

See inside

A guest review card and the 4.7 rating badge as shown on a tour website

Review Widgets

Grid, list, carousel and badge layouts in your brand. One line of code, no developer.

Explore the widgets

The structured review data the AI Feeder writes into the page: rating value, review count and review text
Only at TripAdmit

AI Feeder

Writes your reviews and ratings into the page so AI assistants can read them. Other widgets stop at display.

How the AI Feeder works

From a happy guest to an AI recommendation

Capture

Guests review on the tour or after it, with the TripAdmit tools you already use.

Manage

Every review lands in the Review Hub. Approve it, tag it to a tour, or let your rules publish it.

Display

Paste one line of code. New reviews appear the moment a guest submits them.

Feed

Your reviews and ratings sit in the page itself, ready for AI crawlers to read.

Review Hub: reasons for hiding a review, with a warning that a review you disagree with still counts toward your rating

One back office for every review you hold

Approve and filter

Choose which reviews appear on which pages.

Set rules

Publish every five-star review automatically.

Tag by tour

Each tour page shows reviews for that tour.

Import your history

Upload past reviews by CSV or Excel so pages look full from day one.

Reviews you own, and reviews you borrow

Both are valuable. Only one kind helps you get found.

Collected with TripAdmit Viator, GetYourGuide, Tripadvisor
Whose are they? Yours, even if you ever leave us The platform’s
On your website In full, on every tour page As a badge
Readable by Google and AI Yes No, their contracts don’t allow it

We don’t scrape. Ever. Every review we display was collected from your guest or shared with the platform’s permission.

The TripAdmit 360 AI Review Suite

Capture, then display and feed, then analyse

Capture

Guide App, NFC cards, QR codes, links, and follow-ups by email, SMS and WhatsApp.

Display and feed

Review Hub, Review Widgets and the AI Feeder. New, and the subject of this page.

Analyse

Coming next: the Product Improvement Platform turns guest feedback into better tours.

Questions operators ask

What's the difference between the Review Hub, Review Widgets and the AI Feeder?

The Review Hub is your back office, where you manage every review. Review Widgets put those reviews on your website. The AI Feeder makes the same reviews and ratings readable by AI assistants and search engines.

Do I need all three parts?

They come together as one solution. The AI Feeder works through the widgets, and the widgets show the reviews you manage in the Review Hub.

I already use TripAdmit to capture reviews. What do I need to do?

Ask your account manager to switch the Review Hub on. The reviews you already hold are there from day one.

Can I show my Tripadvisor, Viator or GetYourGuide reviews?

You can show them as badges. Their contracts don’t allow their reviews to be copied onto your site or fed to the AI, and we never scrape them.

Can I import the reviews I already have?

Yes. Upload past reviews by CSV or Excel so your pages look full from the start.

Will it slow my website down?

No. The widgets are built to load fast and work on phones as well as desktops.

Does this guarantee ChatGPT will recommend my tour?

No one can guarantee that. The AI weighs many things. What we make sure of is that it can read your reviews and your rating, which most operator websites fail today.

Can the AI read your reviews?

We’ll check one of your tour pages for free and show you which reviews the AI can read today, and what changes with the AI Feeder switched on.

Already capturing with TripAdmit? Your account manager can switch the Review Hub on.

Get Reviews. Get Recommended. Sell More.