New The 360 AI Review Suite is here

Turn Guest Reviews Into AI Recommendations

Review software for tour operators: collect, display, feed and analyse every guest review.

Trusted by Gray Line Worldwide, Walks Devour, City Sightseeing and tour operators around the world

TripAdmit helps tour and activity operators collect more five-star reviews, display them on their own website, make them readable by AI and turn them into better tours. And your guides get tipped, too.

Trusted by tour operators around the world

Just launched Reviews, all the way round

The TripAdmit 360 AI Review Suite

Everything that happens to a guest review, in one place: from the end of the tour to the top of the AI’s answer.

01 Capture

Collect More Five-Star Reviews

Guests review on the spot with the AI Review Assistant, by tapping an NFC card or scanning a QR code. Or afterwards, by email, SMS and WhatsApp, with post-tour messaging.

300%more five-star reviews
TripAdmit's guest review screen: Go to Google, Go to Tripadvisor, and the AI Review Assistant
02 Display

Show Them Off on Your Website

Manage your reviews in the Review Hub and show them on your tour pages with Review Widgets, in your brand’s colours and fonts.

A real TripAdmit review widget: 4.7 from 84 reviews, star breakdown and two verified guest reviews

03 Feed Only at TripAdmit

Make Them Readable by AI

The AI Feeder writes your reviews and rating into your own pages, so ChatGPT, Google’s AI and others can read them, and recommend you.

04 Analyse

Learn From Every Review

The Product Improvement Platform reads your Viator and Tripadvisor reviews, and your rivals’, and tells you what to fix, who’s excelling and where rivals fall short.

Tour IntelligenceGuide IntelligenceCompetitor HubVulnerability Alerts

The Product Improvement Platform's

Proven to Grow Your Reviews

300%

More Five-Star Reviews

Operators using the AI Review Assistant collect up to three times as many five-star reviews.

92%

Saw Their Rating Rise

Of TripAdmit clients saw their rating go up after using our solution.

20X

More Reviews Readable by AI

Review Widgets and the AI Feeder make twenty times more of your reviews readable by AI assistants and search engines.

Based on TripAdmit client results.

Travellers Now Ask AI Which Tour to Book

ChatGPT, Google’s AI and Perplexity can only recommend what they can read. TripAdmit is the only review platform that feeds your reviews to AI, so when a traveller asks, your tour is the answer.

The AI Review Assistant's suggested review for a tour with Giulia, with Go to Google
TripAdmit's guest tipping page for Giulia: €5, €10 or €15, the option to pay the fees, and Pay With Card
Tipping

And Your Guides Get Tipped, Too

Right after they leave a review, guests can tip their guide in seconds from their own phone. No cash, no app and no hardware. Guests can cover the fee, and guides are paid instantly.

  • Tap, scan or follow a link
  • Guests can cover the fee
  • Team tips for shared tours

Everything Else You Need on Tour

The tools that make every tour easier to run and easier to love, all in the same TripAdmit account.

Guide App

Everything your guides need for reviews and tips, in their pocket.

NFC Cards

Guests tap a card with their phone to review and tip.

Links & QR Codes

A personal link or code for every guide, on signs, cards and screens.

Guide Gallery

Share tour photos with guests, and keep them coming back.

Tour Upsell

Offer your next tour to guests while the last one is fresh.

Social Connect

Turn happy guests into followers on Instagram, Facebook and TikTok.

Integrated with your booking system

FareHarborBókunVentrataTourCMSPalisisPrioticketOCTO

Built for every kind of experience

Loved by Operators and Guides

★★★★★

“As a tour operator that prioritises giving our passengers plenty of choice while on tour, we needed a fast and seamless way to manage on tour payments. TripAdmit provided a solution that was not only user friendly and secure, but also came with a team that genuinely partnered with us. They helped us solve our immediate needs and supported us in exploring new revenue opportunities. We truly enjoy working with John, Andy, and the team.”

AHAnanda HeylHead of Tour Delivery at Expat Explore
★★★★★

“I had a great tour experience with TripAdmit! Our guide, Matias, was uplifting and extremely knowledgeable. With TripAdmit’s seamless solution, no hardware and no app required, I had no trouble tracking my tips and collecting reviews. Best of all, it was completely free! Thanks, Matias, for a fantastic tour!”

WHWarrick HubbardGlobal Director of Marketing at Ziptrek Ecotours Inc.
★★★★★

“Our overall experience has been excellent – Customer support is fantastic. Any information or help needed its just an email or phone call away. There is always someone available to speak with us. Communication with TripAdmit is great, they are always making us aware of new upcoming features. The process to adding TripAdmit to our website was very smooth, there were no issues at all. We look forward to continue working with them.”

SSineadOperations Manager – Rally School Ireland
★★★★★

“We have been really happy with TripAdmit. E-tipping needs to be fast and painless and that’s what the service provides. The ability to use Applepay and Googlepay are appreciated by our customers and guides are benefitting no end. Strong recommend from Fat Tire Tours 🙂”

JJJess JeacleDirector of France at Fat Tire Tours
★★★★★

“Exceptional! Great team. Easy to chat to and express views. Very helpful and don’t expect you to know everything. Customer service, virtual face-to-face meetings, and adapting features. These three points are the main reasons we have found to be great within the company as they support us as well as being dynamic in their offering.”

CChrisOutdoor Activities Company Owner in the UK
★★★★★

“TripAdmit is one of the best things I have come across as a tour guide. Sometimes people are not sure whether to tip the guide or not, but when they see something like this, it becomes obvious and they usually leave a tip. Very helpful and love the customer support!”

HHishamTour Guide – Experience First, Paris
★★★★★

“My experience had been very positive. I like the customer service and the ease of access.”

NNigelTour Guide in UK Performing Arts, Self-Employed

Latest News

360°

Introducing the TripAdmit 360 AI Review Suite

Capture, display, feed and analyse every guest review, in one suite built for tours and activities.

Read More

Post-Tour

Post-Tour Messaging from TripAdmit

Keep the conversation going after the tour, with automated review requests by email, SMS and WhatsApp.

Read More

Reviews

How Review Collection Software Can Grow Your Tour Business in 2025

Why more reviews build more trust, and how that turns into more bookings.

Read More

Get Started Today

If you’re curious about how TripAdmit can benefit your tours, need guidance, or want to explore our solutions in action, our sales team is here to assist. Get in touch today, and we’ll be delighted to help!

  • Convert guests to direct relationships
  • Enhance your brand and reputation
  • Create a competitive advantage

Get In Touch