TripAdmit Partners With PaxFlow to Bring Its Review Suite to Tour Operators

We’re delighted to announce that TripAdmit now integrates with PaxFlow, the tour operations platform. PaxFlow clients can now use TripAdmit’s review suite to collect more Google, TripAdvisor and direct reviews, display their direct reviews where guests and AI assistants can find them, and learn from them, with guest tipping as a simple way for happy guests to say thanks.

The TripAdmit logo and the PaxFlow logo side by side, joined by a plus sign
TripAdmit and PaxFlow

Who Is PaxFlow?

PaxFlow is tour operations software for tour and activity operators. It brings bookings, departures, staff, fleet and guest communication into one place, and has helped operators manage more than 10.9 million passengers.

Plenty of tools can send a guest a message. PaxFlow does it brilliantly, because its communication is built into how the whole tour runs rather than bolted on top. Guests get the right message at the right moment, and operators spend less time chasing them.

Why We Chose PaxFlow

Great technology was only part of the decision. Just as important were the people behind it.

The PaxFlow team, led by CEO Soffia Kristin Thordardottir, are great people to work with, and they’re people you can trust. When you hand a partner access to your clients, that trust matters as much as any feature. We’ve found a team that cares about tour operators as much as we do.

What Does the TripAdmit Review Suite Do?

Reviews are how travellers choose a tour. TripAdmit helps operators do three things with them.

Collect more reviews. Guides invite guests to leave a Google or TripAdvisor review at the end of the tour, while the experience is still fresh, using a tap of an NFC card or a scan of a QR code. TripAdmit also collects direct reviews from guests, so you build your own collection of reviews alongside the big platforms. Operators using TripAdmit collect up to 300% more reviews. Find out more about in-tour reviews.

Show them off. Display your direct reviews on your own website, so new guests see what past guests loved before they book.

Make them visible to AI. More travellers now ask AI assistants such as ChatGPT where to book, but most reviews are hidden from them. A 2026 TripAdmit audit of 50 tour operator websites found that 95% of reviews were invisible to AI. TripAdmit’s AI Feeder fixes that for direct reviews: it publishes the full text of every review and your rating on your own domain, in a form AI assistants and search engines can read.

Learn from them. Turn what guests say into clear insight on what to improve, tour by tour and guide by guide, with the Product Improvement Platform.

And Tipping for Guides

Once a guest has left a review, they can thank their guide with a tip in a few taps. Guests cover the fee, so guides keep what they’re given. It’s a small extra that guides love. Read more about tipping.

How Do PaxFlow Clients Get Started?

Just reach out to us and ask. If you’d like a walkthrough, book a demo with our team.

Frequently Asked Questions

What does the TripAdmit and PaxFlow integration do?

It brings TripAdmit’s review suite and guest tipping to tour operators who run their business on PaxFlow. Operators can collect more Google, TripAdvisor and direct reviews, display their direct reviews on their website, make them readable by AI with the AI Feeder and learn from guest feedback. Guests can then thank their guide with a tip.

Who is the integration for?

It is for tour and activity operators who use PaxFlow to manage bookings, departures, staff and guests. That includes day tours, excursions, and boat and bus tours. If you’re a PaxFlow client and want more reviews, better insight and happier guides, the integration is built for you.

How many more reviews can operators expect?

Operators using TripAdmit collect up to 300% more reviews. The biggest gains come from asking guests at the end of the tour, when they are happiest, rather than days later when the experience has faded.

Who pays the fee on tips?

Guests cover the fee, so guides receive the tips they are given. Tipping is offered after the guest has left a review, as a simple way for happy guests to say thanks.

How much does it cost?

All our prices can be seen on our pricing page.