Everyone is aware of the shift in power on social media from Facebook to Instagram to TikTok. After recently celebrating its 1 Billionth monthly active user TikTok has very much drawn the attention of not only the younger generation but also an increasing number of middle-aged and older users. In this article, we will explore...

Outcomes: Define your current customer type Explore alternatives for that customer type Benchmark from competitors Apply your findings 1 – Look at your current customer base As a business owner, you may want to believe that your service will appeal to absolutely everyone but more often than not this isn’t the case. Your current customer...

As we approach the February mid-term and many economies around the world are coming out of strict covid restrictions, many people have now booked their first short break for the first time in what seems like a long time. With this incoming wave of domestic and foreign travellers, tour and activity providers are presented with...

1 – Website Quality Assessment New Site If you aren’t a technical person with a good knowledge of how to construct a website then this seem like an extremely daunting prospect. Not to worry, there are plenty of out of the box website templates which can be easily changed by ‘non-techies’, you just to know...

So, you’ve got your tours and activities up on display, an online reservation system in place and the online bookings are coming through. Should you stop here and be content with the current setup? Probably not. In constantly changing industries with shifting trends, businesses and companies need to alter and modify the way they market...