Welcoming John Boulding and Steve Farrelly

Welcome aboard, John and Steve

Two of touring’s best-known names join the TripAdmit Advisory Board to help us bring our technology to more multiday operators around the world.

Steve Farrelly (left) and John Boulding (right)
Steve Farrelly (left) and John Boulding (right)

We’re delighted to welcome John Boulding and Steve Farrelly to the TripAdmit Advisory Board. Between them, they bring more than 40 years of experience in escorted and multiday touring, and a deep understanding of how these tours really work, from the coach to head office.

John and Steve join us as independent advisers on our Advisory Board, alongside their existing roles in the industry. They will help shape our strategy for growing our multiday client base, working closely with our sales team.

Meet John Boulding

Few people know escorted touring as well as John. He spent 20 years as President and CEO of Insight Vacations and Luxury Gold, part of The Travel Corporation, building them into some of the best-known names in the sector.

Today John is an independent travel industry adviser. He is Global Brand Ambassador and Industry Advisor to Vox Group, and a director of UKinbound. On our Advisory Board, he will advise us on our multiday strategy, our proposition and how we engage with tour operators.

In John’s words: “Having spent much of my career in escorted touring, I understand the importance of capturing the guest’s voice while also giving Tour Managers and head office practical tools that fit the way a tour operates. I have been impressed by TripAdmit’s understanding of these requirements and the breadth of the proposition it is developing. I am pleased to be supporting John and the team as they bring it to a wider multiday market.”

Meet Steve Farrelly

Steve has spent more than 20 years in the global travel industry, with senior leadership roles at Kaptio, Rocky Mountaineer and The Travel Corporation. Today he is Director of Strategic Partnerships at travel technology company Cobber, and Founder of +sixone Consulting, which specialises in travel technology, commercial strategy and business transformation.

Steve knows multiday touring from the commercial, operational and technology sides alike, and has strong relationships right across the sector. As an Advisory Board member, he will work closely with our sales team to help accelerate growth, develop strategic partnerships and grow our presence among multiday operators globally.

As Steve puts it: “Multiday operators need technology that fits the way their tours actually run, from the coach to head office. TripAdmit has built exactly that. I’m looking forward to working with the sales team to roll it out to multiday operators around the world.”

Why multiday matters to us

Multiday touring has become one of the most exciting parts of our story. We first entered the sector with our Optionals Sales Software, which lets operators manage and digitise the sale of optional excursions while guests are travelling. Since then, we’ve grown our multiday proposition to include guest questionnaires, tour-specific reviews, feedback analysis and digital tipping.

Together, these help operators look after the commercial and guest-feedback moments that matter most during and after a tour. They also give head office a much clearer view of how each tour is performing, and of any guest issues as they emerge.

Our Co-founder and CEO, John Maguire, said: “Multiday is one of the most exciting growth areas for TripAdmit, and we have built technology that we believe is the best fit for this sector. Having John and Steve join our Advisory Board is a real coup. John’s track record of building and scaling some of the biggest names in touring, together with Steve’s knowledge of multiday operations and sales, is a powerful combination. Working alongside our sales team, they bring dedicated multiday expertise and the experience to help us grow in this market.”

Join us in welcoming them

We’re thrilled to have John and Steve’s experience and insight behind us as we take TripAdmit to more multiday operators around the world. Please join us in giving them a warm welcome.

If you run escorted or multiday tours and would like to see how TripAdmit could work for you, we’d love to hear from you at www.tripadmit.com.