Real people, building simple, flexible and powerful solutions for tours and activities.

Dublin, Ireland, 2018; After spending decades working
in the travel industry, our founders, John Maguire and Andrew Kelly, saw an opportunity to do things better. With our backgrounds, we knew it should be a lot easier for tour and activity providers to sell online, so we decided to do something about it. We put our heads together, took everything we had learned over the past 20 years and started to build the solution to get this industry connected.
Since then, we have grown beyond our small beginnings. We have built and launched our suite of products with the help of our dedicated and ever-growing team of experts. We have the backing of international investors, who believe in our vision and what we are building. We even managed to find time to secure our place in the top business accelerator program in Ireland, providing us with the extra support and direction that every company needs. All this, while sticking with our principles of simplicity, flexibility and listening to you.


Our mission is to connect the world of experiences online through technology that is simple, flexible and easy to use. Joining the dots between activity providers, travellers and distribution partners.
Our Guiding Principles
These are our values, and the framework for all decisions made within our walls.
Talk & Listen – Talk to customers, and more importantly, listen
Simple & Flexible – Make it easy to use
Connect the World – One system to do it all
Solve Problems – Solve problems, don’t create them
Fresh Technology – Develop with the future in mind
In an industry-first, TripAdmit makes it super easy for guests to leave a review with assistance of AI software, right there, in person at the end of the tour.
Say goodbye to cash and embrace the future of tipping with TipDirect. Visitors can seamlessly and conveniently tip guides using their preferred online payment methods.
Upsell more tours to happy tippers. We enable you guides to sell other services, offer discounts and promotions so you can maximise your return from your engaged audience.
Ensure the conversation doesn’t stop at the end of the tour. Capture social media followers to create lasting relationships.
Effortlessly connect and promote your content with custom links, guiding all your guests to exactly where you want them go next.
We are seamlessly integrated with the top booking software providers to ensure you have all you need in one place.
If you’re curious about how TipDirect can benefit your tours, need guidance, or want to explore our solutions in action, our sales team is here to assist. Get in touch today, and we’ll be delighted to help!