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Every guest’s answers, analysed by AI, tour by tour and guest by guest.
Our room faced the road and was very noisy.
TripAdmit’s Digital Guest Questionnaire puts your own feedback form on every guest’s phone, in your branding and unique to each tour. It’s built for multiday and escorted tour operators. Every response reaches head office the moment it’s sent, and runs straight into the Product Improvement Platform, TripAdmit’s AI analysis tool.
2–3minutes for a guest to answer, on their own phone
Liveevery response arrives the moment it’s sent, while the tour is still running
AIanalysis you can drill into, tour by tour, departure by departure and guest by guest
Most feedback tools stop at a report. With TripAdmit, every questionnaire runs through the Product Improvement Platform, a powerful AI analysis tool. Start with the big picture, then drill down tour by tour, departure by departure, Tour Manager by Tour Manager and guest by guest.
Where to act first: move the Classic Italy groups away from Hotel Lago’s road-facing rooms. 9 guests across 3 departures mentioned the noise.
See which tours delight guests and which are slipping, and why.
Spot the one departure that went wrong before it becomes a pattern.
Scores for every Tour Manager and driver, with the comments behind them, for coaching and recognition.
Every hotel, visit and meal rated, so you know who to talk to and who to thank.
Open any guest’s full response, in their own words, and follow up where it matters.
AI reads every comment sentence by sentence and flags issues that keep coming up, with the quotes behind them.
Everything your paper form does, on the guest’s phone, with the results on your desk the same day.
Each tour’s questionnaire lists that tour’s own hotels and visits, so guests rate the places they actually stayed and saw. It keeps the questions you already ask: overall satisfaction with the brochure, travel documents, the tour and the Tour Manager, a rating for every supplier, guest profile questions and free-text comments.
Name and email are optional, so guests can be candid.
Your Tour Manager invites guests to scan a QR code at set moments, such as Day 1, mid-tour and the final day. It takes two or three minutes and gets the highest response rate.
A sticker on every seat back means guests can also give feedback whenever they like, in private. Each coach’s code opens that tour’s questionnaire. After the tour, post-tour messaging by email, SMS or WhatsApp catches anyone who didn’t respond on the coach.
Every response goes straight to head office, so you can act while the tour is still on the road. The live dashboard shows your scores by supplier, tour, departure and Tour Manager, so you know which hotels to talk to and which Tour Managers to thank. Click into any score to drill down in the Product Improvement Platform.
A daily alert email brings you every new response, with unhappy guests at the top, in the guest’s own words. Each week a summary shows how many guests answered, the average score and how many would recommend you, with an AI summary of what went wrong and what guests loved, and the full report attached as a PDF.
The emails tell you what happened. The Product Improvement Platform shows you why, and lets you dig into it. You choose who receives the alerts, and how often, in the dashboard under Guest Feedback › Alerts.
A good form, held back by paper.
Paper forms reach head office weeks after the tour, when it’s too late to act. Digital responses arrive while the coach is still on the road.
On paper, comments have to be read one by one. Online, AI in the Product Improvement Platform reads every word and sorts it into themes for you.
Paper relies on every hand-off going right, from the coach to the office. Digital responses come straight to you, every time.
Digital goes straight to head office: the same questions your guests already know, on your desk the moment they press send.
From your paper form to live feedback, in three steps.
Your current questions and your tour itineraries become one questionnaire per tour, in your branding, with QR codes for every coach.
Your Tour Manager prompts guests at set moments, and the seat-back QR code is there whenever they want it. It takes two or three minutes.
Read the daily alert and weekly summary, then drill into the Product Improvement Platform to see what to fix before the next departure.
Feedback is just the start. The same QR code takes happy guests on to a review, a thank-you tip for the crew and the optional excursions they can still book.
Rate the tourYour questionnaire, unique to this tour
Share itGoogle, Tripadvisor or your own website
Thank the crewStraight to the Tour Manager or driver
Book on the spotIn the guest’s own currency
One platform, one login, one set of reports.
Survey tools such as SurveyMonkey, Typeform, Jotform and Google Forms are great for one-off surveys. A coach tour needs a few things they weren’t built for, and the biggest difference is what happens after the answers come in.
| What you need on tour | Paper form | Survey toolsuch as SurveyMonkey | TripAdmitQuestionnaires |
|---|---|---|---|
| On the guest’s phone, with no app | No | Yes | Yes |
| A questionnaire for each itinerary, with its hotels and visits | Printed per tour | Built by hand, one form at a time | Yes |
| A QR code on every seat that opens that tour’s questionnaire | No | One code per form | Yes |
| Scores by supplier, departure and Tour Manager | Typed up by hand | Exports and spreadsheets | Yes |
| A daily alert with unhappy guests first | No | Basic notifications | Yes |
| A weekly AI summary of what went wrong and what guests loved | No | Varies by plan | Yes |
| Drill down by tour, departure, Tour Manager and guest | No | Filters and exports | Yes |
| AI themes and recurring issues across every comment | No | Varies by plan | Yes |
| Comments analysed alongside your public reviews | No | No | Yes |
| Happy guests invited to leave a Google or Tripadvisor review | No | No | Yes |
| Guide digital tipping | No | No | Yes |
Questionnaires are part of the TripAdmit review suite, so the same QR code can lead happy guests on to a Google or Tripadvisor review, while unhappy guests’ feedback stays private with you.
It replaces the paper feedback form in your welcome pack. Guests fill in your own questionnaire on their phone, in your branding, with no app to download. Each tour gets its own questionnaire listing that tour’s hotels and visits, and it keeps the questions you already ask. Every response reaches head office the moment it’s sent.
Every response runs through TripAdmit’s Product Improvement Platform, an AI analysis tool you can drill into. See scores and comments tour by tour, departure by departure, Tour Manager by Tour Manager, supplier by supplier and guest by guest. AI reads every comment, sorts it into themes and flags recurring issues with the guest quotes behind them.
We recommend all three ways. Your Tour Manager prompts guests to scan a QR code at set moments, such as Day 1, mid-tour and the final day, which gets the highest response rate. A seat-back sticker lets guests give feedback any time, in private. After the tour, an email, SMS or WhatsApp message catches anyone who didn’t respond.
Every response appears on your live dashboard as soon as it’s sent, with scores by supplier, tour, departure and Tour Manager. A daily alert email lists every new response with unhappy guests first, and a weekly summary adds an AI overview and a PDF report. You choose who receives them under Guest Feedback › Alerts.
General survey tools are great for one-off surveys, but they stop at a report. TripAdmit builds a questionnaire for each itinerary and gives every coach its own QR code. Every answer then runs through the Product Improvement Platform, so you can drill down by tour, departure, Tour Manager and guest, alongside your public reviews.
Yes. Questionnaires were built for multiday and escorted tours, where guests stay in several hotels and see many suppliers, but day tour operators use them too. A shorter questionnaire, a QR code on the vehicle or from the guide, and post-tour messages work just as well for a single-day tour.
If you’re curious about how TripAdmit can benefit your tours, need guidance, or want to explore our solutions in action, our sales team is here to assist. Get in touch today, and we’ll be delighted to help!